The Red Bull Way: Using Data to Define the "Red Bull Style of Play"

Presentation analyzes Red Bull Football (soccer) and explores what aspects of its company philosophy contribute to the distinct "Red Bull Style of Play". A metric was developed using Red Bull statistic percentiles from the last 6 seasons compared to MLS teams. This "Red Bull Style of Play" metric encapsulates the essence of their dynamic and appealing approach to the game while displaying how they differ from other teams. Also investigates the team performance from a famous NYRB game.